Breaking into a saturated US market required a robust eCommerce platform that was user-friendly, easy to maintain, and could drive revenue in no-time. Engaging consumers across various touchpoints in their shopping journey was also an important priority.
Edwin USA
Navigating new market entry with targeted ecommerce and marketing strategies.
Service | Creative, Marketing, Technology |
Industry | Fashion & Lifestyle |
57%Conversion Rate Optimization within 6 months.
42%decrease in cost per order.
OverviewLaunching a new fashion brand in the competitive US market with an easy-to-maintain Shopify platform and executing an engaging consumer strategy.
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ChallengeUS market launch demands user-friendly eCommerce for revenue and engagement.
SolutionAn online presence accelerated in 30 days thanks to Shopify.
Besides an accelerated time to marketing with Shopify in 30 days, we crafted a Go-to-Market (GTM) brand strategy that aligned with the brand’s roots and appealed to the socially-conscious American premium shopper. An integrated marketing strategy was deployed, focusing on SEO, PR, and social media marketing. Our efforts led to a tripling of revenue in the first six months following campaign launch.
TasksDelivering a compelling buying experience from day one.
Crafting a tailored GTM strategy: reflecting the brand's core values.
![](https://www.sai-digital.com/site/sai-website/master/_/attachment/inline/474c78da-37ae-46ed-b02c-fe17c319b74a:9497ffa82cba058baffb6d1e6475171a560405a8/tasklist1.jpg)
![](https://www.sai-digital.com/site/sai-website/master/_/attachment/inline/57ac71f6-7f95-48b1-abab-621cec879476:a406f8095f32ed31b096299862c8d1f2ff4c6dc6/tasklist2.jpg)
Integrated marketing strategy: maximizing reach and engagement.
Driving amplified sales: the power of strategic digital advertising.
![](https://www.sai-digital.com/site/sai-website/master/_/attachment/inline/930b880a-f3b8-4a62-b084-2f312bbecb70:68d06d9c6032225db7dd07b75fa2653d773cc881/tasklist3.jpg)
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