Crafting a global online presence for a legacy fashion brand.
Fashion & Lifestyle
OverviewEmbarking on a creative journey to uplift an online brand identity, aiming to provide a more immersive and tailored experience to worldwide customers.
ChallengeAligning branding, online presence, UX, engagement, and navigation.
Jim Thompson needed to align their online presence with their distinctive brand identity. There was a need to enhance the user interface and experience, foster customer engagement, adapt the platform to international audiences, and streamline product categorization and navigation for effortless customer browsing.
SolutionCreative direction alignment and greater CX boost global eCommerce impact.
We offered comprehensive eCommerce advice and tactical guidance, provided creative direction to Jim Thompson's online store, and delivered a redesigned website that preserves the brand's unique aesthetic. We added smart search capabilities, dynamic product widgets, and capsule collection pages for a smoother shopping experience. Furthermore, we assisted in shaping and implementing Jim Thompson's robust global digital strategy.
TasksTransforming a legacy for global scalability.