Weir Minerals

Digitizing a B2B legacy across 14 markets.

Service
Technology, Creative
Industry
Engineering/Manufacturing
14global deployment across 14 markets.
OverviewSuccessfully unveiling the digital transformation of Weir Minerals with an elevated B2B experience.
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ChallengeLegacy system stunts Weir Minerals' scalability and marketing agility.

Weir Minerals was ensnared by a legacy commerce solution, lacked poor scalability, and experienced inefficient customer support. Their inability to execute sales-boosting marketing campaigns reflected their need for a modern and agile solution.

SolutionHuman-centric redesign boosts scalability and customer support.

We refashioned Weir Minerals' B2B journey with a human-centric design. A custom search function, a scalable field sales platform, and an online customer support system marked a major digital overhaul, setting Weir Minerals on a path of unhindered growth.

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TasksA global revamped B2B experience.
Global unification through SAP integration.
Building a B2C-like experience for B2B.
Scalable field sales platform.
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Smart search function.
Online customer support ticketing.
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