Manulife aimed to launch a digital insurance product in the Vietnamese market, a goal not without its challenges. Vietnamese millennials viewed health insurance as an optional indulgence, and there was a clear need to raise awareness about healthcare insurance offerings. The complexity of insurance policies, combined with prevalent scam news stories, exacerbated existing low levels of trust in insurance services, adding to the intricacies of the endeavor.
Navigating millennials to Manulife: a digital insurance transformation.
|Creative, Experience, Marketing
|Banking & Insurance
We partnered with Manulife to enhance their digital presence and customer engagement. Our approach included a creative music video to reach young millennials, a localized social media strategy, and content to guide customers from discovery to decision-making. Additionally, we designed an innovative interactive brochure to facilitate Manulife's extensive sales agent network engagement with their prospects.
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