Our Services

Business Intelligence Dashboards

Real-time visibility across commerce operations with role-specific dashboards. Executives see revenue and growth metrics. Operators track fulfillment and inventory. Merchandisers monitor product performance.

• Executive dashboards with revenue, growth, and profitability metrics
• Operational dashboards for order, inventory, and fulfillment tracking
• Product performance and merchandising analytics
• Customer behavior and cohort analysis

Commerce Data Architecture

Unified data models connecting your commerce platform, ERP, CRM, and marketing tools. One source of truth eliminates conflicting reports and enables real-time decision-making across systems.

• Data warehousing and lake architecture
• ETL/ELT pipeline development and automation
• Unified commerce data models and schema design
• Data governance, quality, and master data management

Marketing Attribution

Understand which marketing touchpoints actually contribute to conversions. Multi-touch attribution shows the full customer journey, not just last-click, so you can allocate budget intelligently.

• Multi-touch attribution modeling across all channels
• Data-driven attribution using machine learning
• Channel performance analysis and comparison
• Cross-device and cross-channel journey tracking

Campaign Analytics

Measure marketing performance with precision. A/B testing frameworks, conversion funnel analysis, and campaign tracking show exactly what's working and what's not, enabling rapid optimization.

• Campaign performance measurement and tracking
• A/B and multivariate testing frameworks
• Conversion funnel analysis and optimization
• Email, paid media, and organic channel analytics

Customer Behavior Analytics

Understand how customers interact with your commerce experience. Behavior tracking, cohort analysis, and retention metrics reveal patterns that inform product, marketing, and experience decisions.

• User behavior tracking and session analysis
• Cohort analysis and retention metrics
• RFM segmentation (recency, frequency, monetary)
• Path analysis and drop-off identification

ROI & Performance Tracking

Measure what matters with clear ROI tracking across marketing and commerce operations. ROAS optimization, CAC analysis, and marketing mix modeling ensure every dollar spent drives measurable returns.

• ROAS (return on ad spend) optimization
• Customer acquisition cost (CAC) analysis
• Marketing mix modeling and budget allocation
• Automated reporting and alert systems