Our Services

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Our Marketing & AI Operations Capabilities

CRM Platform Management

Keep Salesforce, HubSpot, Microsoft Dynamics, or other CRM platforms clean, organized, and optimized. Our teams manage data quality, automate workflows, maintain integrations, and ensure your CRM remains a reliable source of truth, not a messy database.

Data quality management and duplicate prevention
Workflow automation and optimization
User management and permission configuration
Integration maintenance and troubleshooting

Marketing Automation Operations

Execute sophisticated marketing programs through platforms like Marketo, Eloqua, Pardot, or HubSpot. Our teams build campaigns, manage nurture streams, deploy emails, and optimize performance based on data, not guesswork.

Campaign deployment and execution
Email marketing and nurture stream management
Form and landing page operations
Marketing automation workflow optimization

Campaign Execution & Deployment

Deploy marketing campaigns on time and on brief with segment creation, content deployment, A/B testing coordination, and performance tracking. We handle the operational complexity so your strategists can focus on what messages to send, not how to send them.

Audience segmentation and list management
Campaign setup and deployment
A/B testing coordination and execution
Performance tracking and reporting

Lead Management & Nurturing

Manage lead lifecycle from capture through conversion with automated routing, scoring, and nurturing. Leads get to the right sales reps at the right time based on behavior and firmographics, not manual assignment.

Lead capture and data enrichment
Lead scoring and grading automation
Lead routing and distribution
Nurture program management and optimization

AI Model Operations

Maintain AI models in production with continuous training, performance monitoring, and optimization. Our teams ensure SmartCX and custom models stay accurate over time by retraining on fresh data, testing improvements, and deploying updates safely.

Model training and retraining pipelines
Performance monitoring and drift detection
A/B testing of model improvements
Production deployment and rollback procedures

Data Quality & Operations

Ensure marketing and AI systems have clean, reliable data. Our teams monitor data quality, validate integrations, manage data governance, and fix issues before they impact campaigns or model accuracy.

Data quality monitoring and validation
Integration health monitoring
Data governance and compliance
Reporting and analytics operations

Why Partners With Us

Commerce marketing expertise

Specialists in commerce-specific campaigns like cart abandonment, browse abandonment, post-purchase, and replenishment. Not generic B2B or B2C marketing.

Platform certified

Certified experts across Salesforce, HubSpot, Marketo, Eloqua, and other marketing platforms. We know best practices and common pitfalls

AI operations specialists

Teams trained on maintaining SmartCX and custom AI models with continuous improvement. Models get smarter over time, not stale.

Integrated approach

Marketing strategies from our Marketing Strategy service are executed by Marketing Operations teams using data from Business Intelligence dashboards.

Results You Can Expect

Automated CRM Quality

Clean CRM with automated data quality and workflow optimization

Continuous AI Training

AI models maintained with continuous training and improvement

Continuous AI Training

AI models maintained with continuous training and improvement

24/7 Managed Operations

Marketing and AI operations running 24/7 without internal overhead

How This Integrates

Marketing Strategy & Planning

Marketing strategies and campaign plans are executed operationally through Marketing Operations teams with CRM and automation platforms.

AI & Machine Learning

AI models developed by Machine Learning teams are maintained in production by AI Operations with continuous monitoring and retraining.

Business Intelligence & Marketing Analytics

Campaign performance tracked through BI dashboards informs operational optimizations and A/B testing decisions.

Talk to us about
marketing operations