The Contextual Marketing Imperative:
The Evolution Of Personalization From Push Messaging To One-To-One Personal Customer Experiences
While traditional marketing campaigns are falling short at engaging the individual customer because they lack the basic knowledge of customer’s wants and needs and blasts indiscriminate messages to the masses; digital technologies have driven customers to have higher experience expectations during all brand interactions.
Customers now expect an overall brand experience that is omni-channel, consistent and transparent. According to the statistic published by SAP in 2014, 30% higher growth in market share can be achieved by organizations that integrate campaigns and offers across traditional and digital marketing channels. Therefore, digital organizations must now enhance and simplify the customer journey while making them more personalized and engaging.
This goal can be reached thanks to the SAP Marketing Cloud solutions implemented by SAI Digital as part of our Customer Engagement offering which help create better customer experiences. SAP Marketing Cloud enables real-time contextual marketing, allowing you to engage customers, delight them, and cultivate brand relationships by ‘marketing to an audience of one’.