and Connected Customer Experiences
Now, more than ever, rapidly changing technologies and customer expectations for anywhere/anytime online commerce have meant that omnichannel access is no longer considered exceptional.
Increasingly, customers experience brands’ products and services through digital touchpoints. The digital experiences that customers have online are vital to brands’ growth and profitability. With the emergence of mobile as a commerce tool on par with desktops for many aspects of the shopping experience, the importance of seamless, easy shopping enabled by personalization is greater than ever.