and Connected Customer Experiences
Now, more than ever, rapidly changing technologies and customer expectations for anywhere/anytime online commerce have meant that omni-channel access is no longer considered exceptional – it is expected.
Increasingly, customers experience brands’ products and services through digital touchpoints. The digital experiences that customers have online are vital to brands’ growth and profitability. With the emergence of mobile as a commerce tool on par with desktops for many aspects of the shopping experience, the importance of seamless, easy shopping enabled by personalization is greater than ever.