SAP Marketing Cloud Quick Starter Package

All-in-one Marketing Automation Solution

for driving all your digital marketing activities on one centralized digital platform

User friendly and intuitive interface

to easily manage all your digital marketing activities and get full potential of SAP Marketing Cloud

Integrated Enterprise Solution

with out-of-the-box integration with SAP Commerce Cloud, C4C, ERP and customized integration with third-party systems

Included Features

  • Customer Journey Insight Module
  • Sentiment engagement Tool
  • Data import Utility Tool
  • Segmentation Modelling & Target Group Generation Module
  • Marketing permissions and workflow
  • Marketing Campaign Automation Management Module
  • Product & Offer Recommendation Management
  • Campaign Analytics Tool
  • Standard Integration with SAP Components
  • Facebook & Paid Search Campaign Management
  • Email Service & SMS Gateway integration
  • Automated A/B Testing Campaign Tool

Marketing Efficiency

  • Intuitive & role based desktop & Mobile interface
  • Wide range of segmentation possibilities
  • Unleash marketing opportunities with Social Media integration
  • End to End Campaign Management Process
  • Lead Scoring & Sentiment Engagement
  • Easy integration with SAP Suites
  • Standard import tool for Contact Lead
  • Capture Click stream events for Predictive Interests
  • Define complex algorithm & data models for product recommendations
  • Track & Monitor Campaigns ROI & Analytics
  • Dashboard & Reports on demand

Ignite the Project

MANDATORY

  • Define Customer & Product Attributes
  • Data Migration Strategy
  • Define Integration components
  • Define Segmentation rules
  • Define Product Recommendation Models

OPTIONAL:

  • Define Sentiment Engagement rules
  • Define Marketing Strategy
  • Define Offer recommendation models

Our Scope of Work

  • SAP Marketing Cloud base setup
  • Data Management
    • Contact & Product Attribute
  • User roles & Authorization setup
  • Standard dashboard
  • Standard SAP integration (up to 2)
    • SAP Commerce Cloud
    • CRM / C4C
    • ERP
    • C/4HANA
  • Sentiment
  • Data Migration
  • Data import utility setup
  • Campaign Setup (up to 5):
    • Automated Campaign
    • Social Media Campaign
    • Product Recommendation
    • Paid Search
    • A/B Testing campaign
    • Offer recommendations

Our Deliverables

  • Commitment in a 75 days GO LIVE
  • SAP Marketing Cloud Setup
    • Base configuration
    • Integration with up to 2 SAP Applications
    • UAT
    • Pre-Production
    • Production
  • Data upload template
  • Cutover plan
  • Go-Live Checklist
  • SAP Marketing Cloud User Guide
  • 5 Days User Training Campaign setup
    • Segmentation models
    • Product recommendation models
    • Data Import
    • Others
    • Documentation
  • Functional Specification
  • System Architecture
  • User Guide

YOU ARE CONSIDERING THIS PACKAGE? LET’S HAVE A CHAT.

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