Marketing Automation

Customers now expect an overall brand experience that is omni-channel, consistent and transparent. Therefore, digital organizations must now enhance and simplify the customer journey while making them more personalized and engaging.

This goal can be reached with our Marketing Cloud solutions which help create better customer experiences. Let us help you create real-time contextual marketing, allowing you to engage customers, delight them, and cultivate brand relationships by marketing to an audience of one.

Marketing Cloud Capabilities

Dynamic Customer Profiling

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Create dynamic customer profiles using data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behavior.

Segmentation Management

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Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.

Commerce Marketing

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Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalized shopping experience.

Loyalty Management

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Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.