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Top 8 reasons to adopt Marketing Automation


30% market share growth with integrated campaigns across traditional and digital channels


According to the statistic published by SAP in 2014, 30% higher growth in market share can be achieved by organizations that integrate campaigns and offers across traditional and digital marketing channels. This means, customers now expect an overall brand experience which is consistent and transparent across all channels. Therefore, to enhance and simplify the customer journey while making them more personalized and engaged, you must deal and juggle with managing many things at the same time such as email-based marketing campaigns, leads generation, social media, search marketing, etc.


Apparently, it is difficult to manage all of this together. SAI Digital experts suggest that you should implement a marketing automation system which can do a lot of work for you. Here is the list of top 8 reasons you should consider.


Reason #1: An excellent tool to manage outbound email campaign





Using marketing automation solution helps you send outbound email messages in response to the action and behavior of your customers, you can also manage the targeting and timing of your outbound email campaigns.


Reason #2: Deal with complicated sales cycle




Any marketer knows that longer sales cycles need more touch-points, especially when your potential customers have reached the bottom of the funnel. Multi touch-points is what marketing automation can offer you to deal with a longer and more complicated sales cycle.


Reason #3: Prioritize leads



With a proper marketing automation solution in place, you can score & grade leads that the sales should be following up with. Lead scoring and lead grading will also help you judge the interest level of the prospects in your company or if they are a good fit for your product or service so that you can know how to prioritize leads.


Reason #4: Automate the important tasks that CRM system can’t do




A CRM system can do a very brilliant job for sales forecasting and task management, but it isn’t equally effective and efficient in segmenting and qualifying leads. Marketing automation will help you automate those important tasks that the CRM cannot do as required. This is the reason why you must adopt marketing automation for greater segmentation capabilities and qualifying leads.


Reason #5: Get full insight into campaign ROI



Marketing automation helps you pull all reports into one place and see which campaign worked best or had the greatest return on marketing ROI, which otherwise is difficult to determine.

Reason #6: Bridge the gap between sales team and marketing teams



Lead quality and revenue attribution are the two main reasons your sales and marketing teams are at odds. With a marketing automation system, your marketing team will be able to generate quality and qualified leads for your sales team so that they can act accordingly.


Reason #7: Spread your content better




“Good content delivered in a way that resonates with your customers plus technology will be successful”, said Ann Rockley – CEO of The Rockley Group. Marketing automation tools will put your content creation efforts to good use. With this you can target communication, create landing pages or forms in a simpler way and see an improvement in the conversion results.


Reason #8: Nurture leads effectively





Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Marketing automation help you not only in nurturing your leads until they are sales ready but also in protecting and minimizing the risk of letting them get picked up by your competitors.

A proper marketing automation solution will help you execute all the manual and tedious tasks so that you can spend more time on the other new and exciting marketing initiatives.

If you want to build a strategic roadmap for your commerce platform as well as an effective marketing automation strategy to offer the best experience to your customers, our experienced SAP Hybris Marketing team at SAI Digital are available to assist you. Click here to contact us. Still wondering what solution to choose? We tell you all about SAP Marketing Cloud’s benefits in this article.