How do you attract potential customers, educate them, convert them, and even make them promote your eCommerce business on their social networks?
As mentioned previously in the article about the Digital Marketing Mix, all digital marketing tools and strategies don’t have the same impact on different kinds of business. Therefore, it is extremely important to select the right Digital Marketing toolsets or mix for your eCommerce business.
With respect to B2B and B2C eCommerce businesses, here are the best digital marketing methods which SAI Digital experts believe are most effective in helping you catch attention and convert prospects to customers.
1. Email Marketing
- B2B: Great for lead generation and lead qualification.
Effectiveness: High
- B2C: Effective for branding, product activation, etc.
Effectiveness: Moderate
2. Search Marketing/Organic Search
Works equally great for B2B and B2C.
- B2B: Great for lead capture and qualification.
Effectiveness: High
- B2C: Good for brand name development and sales. Usually combined with Adroll campaigns.
Effectiveness: Moderate to High
To make sure your customers find you online, this series of videos by Google is a good first step. If you have specific SEO issues or simply want to upgrade your search ranking, SAI Digital can ensure your SEO success.
3. Content Marketing
- B2B: To capture leads for Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL), optimize web pages, blogs, infographics, etc.
Effectiveness: High
- B2C: Mostly for branding, could be used to drive sales through occasional offers. Distribution is largely through social media.
Effectiveness: Moderate
Read this article to learn more about content marketing in the context of e-commerce.
4. Facebook Marketing
- B2B: Provides presence on Facebook and catches attention.
Effectiveness: Low
- B2C: Effective for product demonstration, value proposition, lead capture and sales. Content types can be images, polls, events, etc.
Effectiveness: High
5. Twitter Marketing
- B2B: Provides presence on Twitter and catches attention to an extent.
Effectiveness: Low
- B2C: Excellent for customer engagement, branding and lead capture.
Effectiveness: High
6. LinkedIn Marketing
- B2B: Attracts Qualified leads and conversions. Content types can be LinkedIn posts, blogs, and other updates.
Effectiveness: High
- B2C: Can be used to demonstrate the company culture and related content.
Effectiveness: Low
7. Quora Marketing
- B2B: Attract MQLs, can be nurtured to SQLs.
Effectiveness: Moderate to high
- B2C: Can be used for effective branding with stories around brands.
Effectiveness: Moderate to high
8. YouTube Marketing
- B2B: Attract high-value MQLs through product demos and tutorials.
Effectiveness: High
- B2C: Can be employed for branding through visual storytelling.
Effectiveness: High
9. PPC, AdSense Marketing
- B2B: Lead generation and sales if done properly.
Effectiveness: Low to Moderate
- B2C: Good for branding, remarketing, and customer retention.
Effectiveness: Moderate to High
10. Webinar Marketing
- B2B: Lead generation and capture MQL leads.
Effectiveness: High
- B2C: Does not bring much value.
Effectiveness: Low
11. Affiliate Marketing
- B2B: Works in the B2B context to an extent, must be supported with detailed content.
Effectiveness: Low to Moderate
- B2C: Great for B2C consumers.
Effectiveness: High
12. Influencer Marketing
- B2B: Industry experts, client testimonials and being referred by other brands are the major ways. Good for creating brand name. Measurability may be an issue in related to MQLs.
Effectiveness: Moderate to High
- B2C: Utilizes celebrities from film, sport or social media to promote brands, drives traffic and sales.
Effectiveness: High
Have you decided on the Digital Marketing strategy that works best for your business? Whether your business focuses on B2B or B2C customers, we at SAI Digital can offer you the most effective solutions both technically and digitally. Contact us now here.